ChatGPT Conversion-Optimized Campaigns Still Charge Per Click
OpenAI’s oCPC beta optimizes toward one standard conversion event, but advertisers still pay for valid clicks.
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Citation Wars: Can GEO Optimization Make Content Worse?
A new simulation shows how citation-seeking rewrites can degrade quality—and how to keep AEO experiments inside factual and reader-value guardrails.
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Google Business Profile Without a Website: What You Can Verify
A website is not listed as a Google Business Profile eligibility requirement, but eligibility, verification, accurate profile data, and a website serve different jobs.
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Schema.org 30.0 Is Not a Google Rich Result Update
Schema.org 30.0 expanded the vocabulary, but a vocabulary release does not automatically create Google rich-result support. Audit the two layers separately.
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Microsoft Web IQ: How to Audit Evidence Objects Without Trusting Vendor Benchmarks
Microsoft Web IQ returns structured web evidence for grounded AI applications. Audit the evidence objects separately from Microsoft’s benchmark claims.
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Cloudflare Pay Per Use: What Is Operational and What Is Still an Experiment
Cloudflare is testing usage-linked publisher payments with partners. Separate available controls, research, partner experiments, and future plans before forecasting revenue.
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How to Read Brave’s 1,500-Query AI Search Benchmark
Audit Brave’s 1,500-query AI answer comparison by examining query sampling, interface parity, LLM judges, pairwise order, ownership, and replication.
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Google Canonical Recovery: How to Observe the Two-Week Duplicate-Cluster Window
Google may keep corrected pages in a duplicate cluster for up to two weeks. Use this observation plan to verify recrawl, signals, and canonical selection without random edits.
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OpenAI Publisher Controls: Crawl Access, Citations and Referrals Are Different Outcomes
Separate OAI-SearchBot access, GPTBot training controls, ChatGPT links or citations, and tagged referrals so each observation stays within its evidence.
