Google Product.category and Sale Dates: Map Merchant Center Fields to Schema
Map Merchant Center product type and Google product category values to Product.category, then align sale price dates with Offer and PriceSpecification fields.
From this desk
Start with the most useful page
The featured page offers a strong introduction. The remaining cards help readers move through this editorial section without turning the archive into a service menu.
Read the featured guide
Audit a new website in priority order
Clear indexing and template blockers before polishing lower-impact details. The audit framework shows the order and the evidence to record.
Audit
Find the first blocker
Check crawl access, indexability, page jobs, templates, performance, and measurement in a defensible order.
Launch
Release without guessing
Verify redirects, robots rules, canonicals, rendering, analytics, and rollback before a new site goes live.
Architecture
Give every page a distinct job
Build topic clusters around reader decisions, then keep, reposition, merge, or retire pages when their jobs overlap.
Publishing
Keep claims close to evidence
Use a reader job, claim ledger, source hierarchy, information-gain requirement, and maintenance trigger.
Latest SEO stories
Latest SEO articles
Browse the archive in publication order. Each article keeps its evidence, examples, limitations, and next action together.
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Google Review Snippets: Free Products and Paid Reviews Need Prominent Disclosure
Audit real reviewer experience, benefits, prominent disclosures, visible-page parity, and aggregate-rating math before marking reviews up for Google.
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Discovered—Currently Not Indexed: Diagnose New Pages Before Resubmitting
When new pages remain discovered but not indexed, verify discovery, crawl readiness, page value, template cohorts and time before using manual requests as a diagnostic observation.
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Which Schema Markup Actually Matters in Google Search?
Choose schema by the page’s visible job and a documented search feature, then separate rich-result eligibility, machine understanding, validation, and ranking claims.
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Can a “Near Me” Legal Business Name Be Used on Google Maps?
Apply Google’s real-world-name rule to a legally registered “near me” brand, document consistent public use, and optimize local relevance without a naming shortcut.
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After a Website Outage: Diagnose the SEO Impact Before Blaming an Algorithm Update
Reconstruct the availability timeline, crawler-facing status, recovery signals and competing explanations before attributing a search decline to an outage or update.
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Crawled Isn’t Indexed: A Large-Ecommerce Indexation Workflow
Define the indexable product set, segment outcomes by template and reason, close faceted crawl traps, and improve selection signals before requesting more crawling.
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Organic Traffic Dropped While GA4 Filled With Ghost Spam: A Two-System Diagnosis
Separate a real Google Search decline from GA4 referral noise with one incident card, Search Console segmentation, analytics classification, and independent recovery rules.
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Organic Clicks Are Up but Sales Are Down: A Diagnostic Workflow
Trace rising organic clicks and falling sales through measurement, query intent, device, landing page, stock, price, checkout, payment, and attribution.
A useful standard
How to use this SEO library
Choose the page that matches the decision in front of you. Each answer distinguishes documented requirements from recommended practice and keeps uncertainty visible.
Exposure before polish
Resolve crawl, index, rendering, and template failures before spending time on refinements that search systems may never see.
One page, one job
Map each page to a reader decision so internal links, headings, and content depth support a clear purpose.
Measure at the right layer
Treat Search Console, analytics, crawls, and experiments as different evidence sources. None proves causation on its own.
References and next steps