Top stories
The latest reporting on search, AI answers and the systems behind visibility.
All articles
Nozzle’s SERP study gives publishers a reason to verify rank-tracker drops
The vendor reports temporary anomalies in collected Google results. Compare the collection with other evidence before treating a drop as a page defect.
AEO & AI Search
Answer engines, citations, visibility and the changing search result.
Exa Places Adds Business Data: Verify the Branch Before the Hours
Exa reports 211 million places with structured business fields. A local-data audit should resolve the branch and conflicting hours before recommending a visit.
SEO
Ranking systems, technical changes and practical search strategy.
Google’s UGC Fresh Data Program Is Not a Shortcut for News Articles
Google’s new UGC documentation explains an approval-only pipeline for public community content. Here is how to decide whether your platform fits.
Research
Tests, datasets and findings with the evidence kept visible.
Exa ATLAS and Tavily Test Different Kinds of Search Completeness
Exa ATLAS and Tavily’s company benchmark use different tasks and scores. A worked example shows why their results cannot form one search leaderboard.
Tools & Workflows
Audits, measurement systems and open-source tools worth using.
ChatGPT now accepts audio uploads, but interview quotes still need listening
ChatGPT audio uploads can help locate interview material. Verify wording, speaker and context against the recording before publishing a quote.
How we report
Primary sources first. Observations separated from confirmed changes. Corrections kept public.