Top stories
The latest reporting on search, AI answers and the systems behind visibility.
All articles
OpenAI traced fake bylines pitching articles to real news outlets
OpenAI’s false-front investigation describes deceptive contributors reaching real outlets. Verify authorship and source provenance before accepting a pitch.
AEO & AI Search
Answer engines, citations, visibility and the changing search result.
Exa Places Adds Business Data: Verify the Branch Before the Hours
Exa reports 211 million places with structured business fields. A local-data audit should resolve the branch and conflicting hours before recommending a visit.
SEO
Ranking systems, technical changes and practical search strategy.
Google’s UGC Fresh Data Program Is Not a Shortcut for News Articles
Google’s new UGC documentation explains an approval-only pipeline for public community content. Here is how to decide whether your platform fits.
Research
Tests, datasets and findings with the evidence kept visible.
Exa ATLAS and Tavily Test Different Kinds of Search Completeness
Exa ATLAS and Tavily’s company benchmark use different tasks and scores. A worked example shows why their results cannot form one search leaderboard.
Tools & Workflows
Audits, measurement systems and open-source tools worth using.
Haiku 5.5 Lowers Token Costs, but SEO Automation Still Needs a Review Budget
Haiku 5.5 introduces lower token prices and adjustable effort. This worked SEO batching example separates inference cost from review and change risk.
How we report
Primary sources first. Observations separated from confirmed changes. Corrections kept public.