Article and ProfilePage Markup: Build One Verifiable Author Identity Chain
Connect visible bylines, Article author entities, ProfilePage markup, and external identity links without creating conflicting author records.
From this desk
Start with the most useful page
The featured page offers a strong introduction. The remaining cards help readers move through this editorial section without turning the archive into a service menu.
Read the featured guide
Audit a new website in priority order
Clear indexing and template blockers before polishing lower-impact details. The audit framework shows the order and the evidence to record.
Audit
Find the first blocker
Check crawl access, indexability, page jobs, templates, performance, and measurement in a defensible order.
Launch
Release without guessing
Verify redirects, robots rules, canonicals, rendering, analytics, and rollback before a new site goes live.
Architecture
Give every page a distinct job
Build topic clusters around reader decisions, then keep, reposition, merge, or retire pages when their jobs overlap.
Publishing
Keep claims close to evidence
Use a reader job, claim ledger, source hierarchy, information-gain requirement, and maintenance trigger.
Latest SEO stories
Latest SEO articles
Browse the archive in publication order. Each article keeps its evidence, examples, limitations, and next action together.
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Google-InspectionTool User-Agent Correction: Audit Exact-Match WAF Rules
Google corrected an erroneous semicolon in its Google-InspectionTool user-agent documentation. Audit copied exact-match WAF and parser rules.
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Schema.org 30.0 Is Not a Google Rich Result Update
Schema.org 30.0 expanded the vocabulary, but a vocabulary release does not automatically create Google rich-result support. Audit the two layers separately.
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Google-GeminiNotebook Replaced Google-NotebookLM: Update Log Parsers Without Losing History
Google renamed the NotebookLM crawler token. Update exact-match rules and analytics without splitting one crawler into two histories.
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Cloudflare AI Bot Defaults: Search, Agent and Training Audit
Audit Cloudflare account controls across the dashboard, API, robots.txt and edge requests, with the migration map, Accountable crawler contract and Bing limitation.
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Google Package Tracking: Run a 30-Field Maintenance Audit
Separate the closed new-partner intake from existing-integration work, then audit latency, status fields, privacy, display accuracy and incident ownership.
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DuckDuckGo Expanded Result Previews: What Publishers Can Verify
DuckDuckGo announced playable video previews and expanded text summaries. Here is what publishers can verify without inventing selection or markup rules.
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Google Spam Reports Can Lead to Manual Actions: Read the Current Policy Carefully
Google may use spam reports for manual actions and may share submission text with the affected site owner. Report observable behavior without personal data.
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Googlebot’s 2 MB Fetch Limit: Audit What Appears Before the Cutoff
Googlebot fetches only the first 2 MB of supported non-PDF files. Audit the byte order of titles, canonicals, main content, links, and structured data.
A useful standard
How to use this SEO library
Choose the page that matches the decision in front of you. Each answer distinguishes documented requirements from recommended practice and keeps uncertainty visible.
Exposure before polish
Resolve crawl, index, rendering, and template failures before spending time on refinements that search systems may never see.
One page, one job
Map each page to a reader decision so internal links, headings, and content depth support a clear purpose.
Measure at the right layer
Treat Search Console, analytics, crawls, and experiments as different evidence sources. None proves causation on its own.
References and next steps