Google Ads vs Maps: Local Lead Attribution
Reconcile Ads, Business Profile, tagged website, call-tracking, and booking records before crediting a local lead spike to the wrong channel.
Tagged collection
Latest articles tagged “Technical SEO”
Open an article for the complete method, evidence, limitations, and a focused reader discussion.
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How to Verify GPTBot and Other AI Crawlers
A crawler name in a log is only a claim. Verify OpenAI, Anthropic, Perplexity, and Google requests using their documented IP or DNS methods before changing access rules.
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Do AI Crawlers Request Markdown? Test the Accept Header First
Test crawler Accept headers, negotiated Content-Type and cache variation before claiming an AI bot receives Markdown.
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Claude Text Watermark: Not Hidden Characters or SEO
Anthropic’s proposed Claude watermark uses statistical word-choice patterns in future models, not hidden Unicode characters, metadata, or an AI-detector score.
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Google Site-Reputation Enforcement in the EEA
Beginning August 30, Google says site-reputation manual actions will have different effects inside and outside the EEA. The policy remains in force, and third-party sections can still be separated to rank independently.
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Should You Block AI Crawlers? A Founder’s Decision Guide
Separate model training, AI-search discovery, user-requested retrieval, and private access before choosing crawler rules or enforcement.
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Product.category and Sale Dates: Feed-to-Schema Map
Map Merchant Center product type and Google product category values to Product.category, then align sale price dates with Offer and PriceSpecification fields.
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Incentivized Review Markup: Google and FTC Audit
Audit experience, incentives, disclosures, visible-page parity and aggregate math with a 22-field review markup ledger.
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Search and AI Changes: August 10–16, 2026
Fifteen search and AI implementation changes from August 10–16, consolidated into one migration and verification briefing.
