Google Now Unescapes JSON-LD Once: Find Double-Escaped Schema
Google now applies one HTML-unescape pass while extracting JSON-LD. Audit templates for double-escaped values and fix the serializer rather than individual pages.
Tagged collection
Latest articles tagged “Content SEO”
Open an article for the complete method, evidence, limitations, and a focused reader discussion.
-
-
Google AI Mode Adds Link Carousels for Developing Topics
Google AI Mode can now show link carousels for developing topics. A 24-, 48-, and 72-hour ledger helps publishers separate inclusion, source movement, and visits.
-
Google’s New /goto SERP Links: What Changed—and What Did Not
Google is routing some result clicks through opaque /goto URLs. The change affects the clickable SERP link layer, not publishers’ canonical or indexed URLs.
-
Google Ads vs Maps: Local Lead Attribution
Reconcile Ads, Business Profile, tagged website, call-tracking, and booking records before crediting a local lead spike to the wrong channel.
-
How to Verify GPTBot and Other AI Crawlers
A crawler name in a log is only a claim. Verify OpenAI, Anthropic, Perplexity, and Google requests using their documented IP or DNS methods before changing access rules.
-
Claude Text Watermark: Not Hidden Characters or SEO
Anthropic’s proposed Claude watermark uses statistical word-choice patterns in future models, not hidden Unicode characters, metadata, or an AI-detector score.
-
Google Site-Reputation Enforcement in the EEA
Beginning August 30, Google says site-reputation manual actions will have different effects inside and outside the EEA. The policy remains in force, and third-party sections can still be separated to rank independently.
-
Product.category and Sale Dates: Feed-to-Schema Map
Map Merchant Center product type and Google product category values to Product.category, then align sale price dates with Offer and PriceSpecification fields.
-
Incentivized Review Markup: Google and FTC Audit
Audit experience, incentives, disclosures, visible-page parity and aggregate math with a 22-field review markup ledger.
