Incentivized Review Markup: Google and FTC Audit
Audit experience, incentives, disclosures, visible-page parity and aggregate math with a 22-field review markup ledger.
Complete guides
Work through the full method
Step-by-step help for substantial SEO and AI-search tasks.
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How to Measure Google Business Profile Post Actions
Use matched weekdays, one primary action, live-post checks, UTM discipline, and explicit confounders to compare Business Profile post and control windows without treating interaction counts as ranking proof.
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French News Publishers and AI: Google News & Discover Guide
French news publishers can use AI to accelerate document review, transcription, accessibility, quality control and format adaptation—while keeping human accountability and original reporting at the center. This guide maps the technical, editorial and measurement work required across Google News, Discover, AI answers and direct readership.
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How to Audit First-Party Review Pages for AI Answers
Audit testimonial provenance, disclosures, crawlability, structured-data limits, claim portability, and observed AI citations without promising influence.
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Answer Engine Optimization (AEO): What it is and how to do it
Answer Engine Optimization (AEO) is the work of making content eligible, clear, verifiable, and measurable across systems that generate direct answers. This guide separates durable practices from citation and schema myths.
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How to Audit Sources in AI Local Recommendations
Separate business mentions, visible citations, click destinations, and profile cards; then classify source ownership and claim support without turning a sampled source mix into a ranking factor.
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How to Audit ChatGPT Job Listings Before You Apply
Verify employer, role identity, freshness, location eligibility, and the application destination before sharing personal data or treating a listing as active.
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Perplexity Router API vs Agent API: Which Provides Web Grounding?
Compare Perplexity Router and Agent API by retrieval ownership, tool evidence, citations and fallback using a 24-field run ledger.
