Google Search Console Generative AI Report: How Impressions Are Counted
Google’s Generative AI report is available worldwide. Learn how AI Overview and AI Mode impressions are counted, aggregated, and commonly misread.
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News and analysis from across search, SEO and AI.
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The evidence-led SEO publishing guide
A complete operating guide for defining the reader job, classifying claims, collecting evidence, adding information gain, reviewing skeptically, publishing, and maintaining the page.
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How to audit a new website: a priority-first SEO checklist
Audit a new website in release order: clear discovery blockers, define page jobs, test representative templates, verify performance and measurement, then resolve every P0 and P1.
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How to make content easier to cite in AI search
No page can force an AI citation. This guide shows how to meet ordinary eligibility requirements, build evidence passages that travel, and measure retrieval without ranking promises.
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Technical SEO launch checklist: what to verify before a new site goes live
Use seven release gates for new sites and migrations: redirects, robots and canonicals, rendering, metadata, performance, measurement, and rollback.
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Topic clusters without keyword cannibalization: a page-job framework
Shared keywords do not prove harmful overlap. Diagnose page jobs, evidence, internal links, and search behavior, then keep, reposition, merge, or retire each URL.
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A lean SEO tool stack: match each tool to a decision
Map Search Console, crawling, browser diagnostics, analytics, and editorial records to the questions they answer. Add a tool only when it closes a documented decision gap.
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How to run small SEO experiments without overclaiming
Treat most small-site tests as structured observations: define one falsifiable question, save the baseline, change one material variable, log confounders, and prewrite the decision.
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Building SearchEngineAnswer from zero: 7 Google indexing lessons
SearchEngineAnswer moved from a private WordPress build to 12,216 Google impressions. Seven lessons explain what changed, what did not, and how to measure a new site without confusing property growth with page success.
