How to Measure the Noise Floor of an AI Visibility Score
A 1,200-observation research protocol for measuring how AI mentions, recommendations, and citations move when the monitored site does not change.
Latest research
Completed tests, case studies, and evidence reviews
Case studies, experiments and analysis of original research.
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The 16% Synthetic-Source Finding Depends on an AI Detector
A 712-query audit found detector-classified synthetic pages among citations, but 27.1% of cited URLs were not analyzed and page accuracy was not tested.
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Most AI Citation Sources Appeared Once in a 16,069-Citation Sample
A source-long-tail recomputation plus a separate LinkedIn engine-mix example show why aggregate AI citation rankings can hide most domains and platform dependence.
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Google AI Mode Cut Publisher Click-Through by 18.8 Points in a Field Experiment
A field experiment found AI Mode assignment reduced publisher click-through by 18.8 points. Separate ITT, LATE, limits and site-specific measurement.
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What 3,602 Early ChatGPT Ads Reveal About Delivery
A 91-account audit recorded 3,602 ChatGPT ads. See the delivery rate, count discrepancies, income finding, limits and audit ledger.
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What 7,473 AI Citations Can and Cannot Tell Us
BrandGhost’s latest Observatory run offers useful signals about citation age and engine overlap, but its date and source-category coverage materially limit broader claims.
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Are People Also Ask Answers Becoming AI-Generated?
A third-party report says AI-generated People Also Ask answers reached 97% of its English-language sample. Here is what the number can support and how to audit it.
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Agentic Commerce Standards Split Across Protocols, Data and Trust
The W3C commerce workshop exposed a stack, not one standard: transaction protocols, product data, identity, consent, payment and trust still need to interoperate.
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Perplexity Citation Audit: When a Link Does Not Support the Number
We recalculated two public Perplexity citation files, separated row and claim denominators, and built a four-state audit for numerical source support.
