How to Evaluate an SEO or GEO Tool Without Accepting Its Score as Google Data
Evaluate SEO and GEO scores by their inputs, collection method, freshness, weighting, coverage, validation, and the decision they actually change.
Tagged collection
Latest articles tagged “Technical SEO”
Open an article for the complete method, evidence, limitations, and a focused reader discussion.
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FAQ Rich Results Ended: What Publishers Should Remove, Keep and Re-measure
Google ended FAQ rich results. Audit obsolete markup and dependencies, preserve useful reader answers, and annotate the display change before comparing performance.
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Article Comments vs Discussion Forum Schema: Choose Correctly
Keep publisher-written pages typed as Article even when they have comments. Use DiscussionForumPosting or QAPage only when the primary visible content fits those page jobs.
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Search, Agent and Training Bots: A Practical Access Policy for Publishers
Build a crawler policy by purpose and named bot, with separate controls for search discovery, user-directed agents, training, verification, and server protection.
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The evidence-led SEO publishing guide
A complete operating guide for defining the reader job, classifying claims, collecting evidence, adding information gain, reviewing skeptically, publishing, and maintaining the page.
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How to audit a new website: a priority-first SEO checklist
Audit a new website in release order: clear discovery blockers, define page jobs, test representative templates, verify performance and measurement, then resolve every P0 and P1.
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Technical SEO launch checklist: what to verify before a new site goes live
Use seven release gates for new sites and migrations: redirects, robots and canonicals, rendering, metadata, performance, measurement, and rollback.
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Topic clusters without keyword cannibalization: a page-job framework
Shared keywords do not prove harmful overlap. Diagnose page jobs, evidence, internal links, and search behavior, then keep, reposition, merge, or retire each URL.
