Google Product.category and Sale Dates: Map Merchant Center Fields to Schema
Map Merchant Center product type and Google product category values to Product.category, then align sale price dates with Offer and PriceSpecification fields.
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Latest articles tagged “structured-data”
Open an article for the complete method, evidence, limitations, and a focused reader discussion.
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Google Review Snippets: Free Products and Paid Reviews Need Prominent Disclosure
Audit real reviewer experience, benefits, prominent disclosures, visible-page parity, and aggregate-rating math before marking reviews up for Google.
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Which Schema Markup Actually Matters in Google Search?
Choose schema by the page’s visible job and a documented search feature, then separate rich-result eligibility, machine understanding, validation, and ranking claims.
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Article and ProfilePage Markup: Build One Verifiable Author Identity Chain
Connect visible bylines, Article author entities, ProfilePage markup, and external identity links without creating conflicting author records.
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Schema.org 30.0 Is Not a Google Rich Result Update
Schema.org 30.0 expanded the vocabulary, but a vocabulary release does not automatically create Google rich-result support. Audit the two layers separately.
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Which Schema.org Types Are Actually Used Across the Web? July 2026 Data
Official May–July data shows Product and Offer entering the 10M+ domain bucket in June and Article entering it in July, with important coverage limits.
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FAQ Rich Results Ended: What Publishers Should Remove, Keep and Re-measure
Google ended FAQ rich results. Audit obsolete markup and dependencies, preserve useful reader answers, and annotate the display change before comparing performance.
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Article Comments Are Not a Discussion Forum: Choose the Correct Schema Boundary
Keep publisher-written pages typed as Article even when they have comments. Use DiscussionForumPosting or QAPage only when the primary visible content fits those page jobs.
