Google Preferred Sources: Button, Deep Link and Measurement Guide
Implement Preferred Sources, distinguish it from Search Profiles, and manage the new multi-brand, article-card and 10,000-follower profile rules.
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How Google Chooses Image Thumbnails for Search and Discover
Use consistent preferred-image metadata, crawlable 1200-pixel sources, and crop-safe composition to improve image eligibility without assuming Google must select your asset.
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How to Evaluate an SEO or GEO Tool Without Accepting Its Score as Google Data
Evaluate SEO and GEO scores by their inputs, collection method, freshness, weighting, coverage, validation, and the decision they actually change.
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FAQ Rich Results Ended: What Publishers Should Remove, Keep and Re-measure
Google ended FAQ rich results. Audit obsolete markup and dependencies, preserve useful reader answers, and annotate the display change before comparing performance.
