FAQ Rich Results Ended: What Publishers Should Remove, Keep and Re-measure
Google ended FAQ rich results. Audit obsolete markup and dependencies, preserve useful reader answers, and annotate the display change before comparing performance.
-
-
Article Comments Are Not a Discussion Forum: Choose the Correct Schema Boundary
Keep publisher-written pages typed as Article even when they have comments. Use DiscussionForumPosting or QAPage only when the primary visible content fits those page jobs.
-
Search, Agent and Training Bots: A Practical Access Policy for Publishers
Build a crawler policy by purpose and named bot, with separate controls for search discovery, user-directed agents, training, verification, and server protection.
-
Google, Bing and ChatGPT Report Different AI Visibility Signals
Use a five-layer crosswalk to separate crawler access, eligibility, AI appearances, referrals, and on-site outcomes across Google, Bing, and ChatGPT.
-
llms.txt and Google Search: What the File Does Not Change
Google says llms.txt is not needed and has no effect on Search visibility or rankings. Learn what the proposal is and how to test it without replacing established controls.
-
Google Search Console’s Generative AI Report: What You Can Learn
Google’s beta report isolates AI Overviews and AI Mode impressions. Learn what the data establishes, what it cannot prove, and how to build a repeatable monitoring baseline.
-
The evidence-led SEO publishing guide
A complete operating guide for defining the reader job, classifying claims, collecting evidence, adding information gain, reviewing skeptically, publishing, and maintaining the page.
-
How to audit a new website: a priority-first SEO checklist
Audit a new website in release order: clear discovery blockers, define page jobs, test representative templates, verify performance and measurement, then resolve every P0 and P1.
-
How to make content easier to cite in AI search
No page can force an AI citation. This guide shows how to meet ordinary eligibility requirements, build evidence passages that travel, and measure retrieval without ranking promises.
