AdSense impression counting changes in 2027: how to prepare
Google will change banner impression counting from February 17, 2027. See how to compare counts and RPM without confusing measurement with earnings.
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SEO
Crawling, content, and measurement
Reporting and practical analysis for technical, on-page, content, and publishing decisions.
AEO & AI Search
Answers, citations, and visibility
Platform changes, retrieval behavior, source attribution, and measurement without unsupported promises.
Research
Tests, methods, and evidence
Original protocols, observations, evidence reviews, and the limits on what each result establishes.
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APIs, automation, and verification
Implementation stories with reproducible inputs, failure states, evidence, and stopping conditions.
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Google AI Mode shopping prices: compare offers, not just products
A Productrise study finds different shopping prices and sellers. Use our offer-comparison worksheet to separate real price gaps from mismatched products.
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Google Ad-Tech Remedies: What Publishers Need to Test
The court ordered AdX and DFP interoperability, data access, non-discrimination and six years of oversight. Publishers should baseline systems before implementation.
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DOJ Backs OpenAI in The New York Times AI Copyright Case
The Justice Department reportedly backed OpenAI’s fair-use position, but the court has not decided the case. Publishers should separate filing, ruling, and remedy.
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Kagi Can Hide Paywalled Search Results: What Publishers Should Measure
Kagi added a preference to remove paywalled links from results. Publishers need a matched on/off test before blaming crawling, indexing, ranking, or the filter.
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ChatGPT Enterprise Search Can Use Cached Results: What Publishers Should Test
Restricted ChatGPT Enterprise and Edu workspaces may use cached web results or disable search. Test live, cached, and off states before making freshness claims.
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Google Clarifies Search Favicon Formats: 7 File Types Publishers Can Use
Google now names seven supported Search favicon formats. Use this audit to separate file eligibility, crawl access, hostname scope, URL stability, and actual display.
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Google Publisher Tag and Back-Button Returns: A September 8 Test Plan
Google says GPT will refresh actively viewed ad slots after a bfcache return beginning September 8. This test plan separates the documented default, the opt-out, and the behavior a publisher can actually observe.
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Google’s AI Search Opt-Out Is Worldwide: Audit Property Inheritance
Google’s AI Search inclusion control is now worldwide. Audit parent and child properties before excluding content, traffic, and impressions.
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References and next steps